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Ford Names Its $28,350 Electric Pickup Truck Fathom, First Model on a New Low-Cost Platform

Ford has finally given its affordable electric pickup truck a name, and the price it is leading with tells you everything about the strategy. The new model will be called the Fathom, with a starting price of $28,350 that lands just under…

Ford Names Its $28,350 Electric Pickup Truck Fathom, First Model on a New Low-Cost Platform — EV No Image EV
Filed 7 August 2026, 00:10

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